Fiona’s Substack

Fiona’s Substack

Experiments with self publishing

Phosphate Rocks: A Death in Ten Objects

Fiona Erskine's avatar
Fiona Erskine
Aug 10, 2026
∙ Paid

It’s a while since I provided an update on the commercial aspects of my self publishing journey.

For those of you new to this story, a quick recap. In 2023, one of my three publishers, Sandstone Press, went into liquidation. I recovered the print and digital rights to Phosphate Rocks: A Death in Ten Objects, set up my own imprint, commissioned a new cover from the original designer, typeset it myself on Reedsy and self-published the novel.

I decided to go wide, using Ingram Spark to supply bookshops (via Gardners), Kobo as an alternative for e-books and Barnes and Noble as a second source for both. That meant I couldn’t access Kindle Unlimited (initially), as Amazon demands exclusivity.

For local bookshops, festivals and events, I ordered small print runs (up to 50 at a time) through BookVault and Ingram Spark.

It wasn’t all quite as easy as it sounds, but I’m persistent.

So here are the figures and what I’ve learned so far.

User's avatar

Continue reading this post for free, courtesy of Fiona Erskine.

Or purchase a paid subscription.
© 2026 Fiona Erskine · Privacy ∙ Terms ∙ Collection notice
Start your SubstackGet the app
Substack is the home for great culture